Toyota has been a huge SXSW sponsor this year with their Yaris car. Every official SXSW banner has the Yaris logo on it. The Yaris is an under-$15,ooo car, featured as a hatchback or sedan, and the price is a sweet spot for young professionals. Yaris also was the official sponsor of Flatstock, the hugely popular rock poster convention featuring some of the best poster artists in the country, many of which have a presence on Gigposters.com.
It’s a snazzy little car and it was prominently on display. I also liked how there were little “pop up” posters all over the vehicle calling out particular features, and that the design style of these displays looked like mini-gigposters.
posted by Bryan Keplesky