SXSW Showlist

There have been some pretty great moments at the music festival. Sometimes the best strategy is just to walk around and pop into places and get surprised.

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Austin’s Okkervil River, who I think is on the shortlist for best Austin band, played an amazing set at Bourbon Rocks. When I say amazing, I just don’t mean they sounded great (they did). What pushed it over for me is where they played. Right in the middle of 6th St, Bourbon Rocks never has bands of this caliber play. Only during SXSW can you see some of the best bands around play cheesy theme bars.

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I caught Deerhunter’s set during the day at Emo’s. It was just like their most recent album. Gloomy, and going from mellow to a raw boil.

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The Laughing is my favorite local band right now. They have so much energy and so much potential too. Everything they do, looked on paper, is wrong. Matching outfits? Sleeveless white vests? Blue makeup? Glockenspiels? It all works. This band owns. They were cool enough to play our Misprint Magazine day party at the Creekside Lounge.

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To be filed under “I’ve Never Seen this Before, Ever” is the show Monotonix put on. First of all, they’re from Tel Aviv. Second, towards the end of their set the drummer disassembled his kit and started handing it into the crowd. Then the crowd hoisted him up in the air on top of his base drum, and he proceeded to finish the song by drumming onto the other parts of the kit held up by the crowd.

posted by Bryan Keplesky

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What’s Behind the Door?

SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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