Archive for the 'Trade Shows' Category

SXSW Film Trade Show

Ah, the trade show… how do you compete for visual space, and win? I’m guessing there were some restrictions for the floor here, because I was expecting some pretty out-there booths. But there were a few that still stood out to me.

acutrack_trade.jpg

This one from Acutrack is a standard floor display, but the graphics are cool and make sense, brand-wise. They provide flexible production options for indie bands, and every indie scene in the country has a stretch of street with a wooden fence with black and white flyers stapled all over. It makes me wish I was at Emo’s right now with a Lone Star tall.

trade_google.jpg

Tucked away in a corner was the Google booth. It’s deceptively simple. But Google can get away with that. Just a nice bright logo, a few inviting chairs and some wood flooring. It felt like hanging out in a nice kitchen, just being at home and leisurely checking the gmail.

courier_trade.jpg

And then there was this one, from a group called Couriers of Ruin. This booth looked like it fell out of another dimension, and I’m sure the guys running this would be cool with that. The booth is equal parts trippy outer space, old west carnival and fantasy heavy metal. As for what they do? From what I can tell they are creating a massive, multi-sensory, high-concept, chapter-based narrative available on CD or download. Uh, huh. Also, putting together their entire trade booth cost only 500 bucks. Now that’s pretty smart, and definitely down-to-earth.

posted by Bryan Keplesky


What’s Behind the Door?

SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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