Initial Thoughts on SXSW ’07

In a little more than a week Austin becomes a completely different city. Actually I’d go further and say that Austin becomes sort of its own parallel universe, where watching hundreds of bands or movies, drinking beer at 11 in the morning or seeing Dan Rather hanging out with Leslie on 6th Street will be considered normal activities.

Austin will also host thousands upon thousands of advertising messages. The first half of the festival, the Interactive and Film, did a great job this year by providing a lot of panels dealing with different forms of advertising, particularly with new and experimental media. And when the Music starts on March 14 the real advertising blitz begins, right on 6th Street. Every year I’ve seen some pretty unique and successful marketing campaigns, but I’ve seen just as many bad ones. I’m not going to pre-judge or slam the industry. I just want to be surprised. Austin has a great cross-section of demographics, and all the major media outlets and publications will be in town. In a way Austin becomes a great testing ground to see what trends will stick and which ones will fall flat for the next year.

posted by Bryan Keplesky 

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What’s Behind the Door?

SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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